DVSA Theory Test Kit app confirmed as top-selling iOS app in the UK for 2017


Dec 24 2017

It’s official: the DVSA Theory Test Kit app, produced by Williams Lea for the Driver and Vehicle Standards Agency (DVSA), was the top-selling iOS app in the UK in 2017.

On Thursday 7 December, Apple published ‘Best of 2017 – top app charts’, which documented the year’s most popular apps. Williams Lea’s Official DVSA Theory Test Kit app was at the top of the UK paid-for app chart.

To put that into context, more than 2.2 million apps (both paid-for and free) were available for download through the App Store in 2017. With so many options available, more people chose to download the Official DVSA Theory Test Kit than any other paid-for app.

This is a fantastic achievement by everyone involved and showcases not only our team’s app development capability but also our understanding of the target market and how best to reach them. Since 2011, more than 1.4 million people have used DVSA apps to study, practice and take mock tests. That makes these apps some of the most successful learning aids in Britain.

On hearing of the award, DVSA’s Chief Executive, Gareth Llewellyn, said:

“I’m delighted that DVSA’s Official Theory Test Kit is the top-selling app of 2017 on the App Store. We’re determined to help drivers learn and develop their knowledge in a way that suits them.”

Jeremy Hook, MD of Client Services for Williams Lea’s EMEA region, said:

“We’ve consistently been top of the paid-for app charts with this product. This award is further evidence of the strength of our long-standing publishing relationship with our client, the Driver and Vehicle Standards Agency.”

Williams Lea is proud to have helped so many people to pass their theory test – and become safe drivers for life.

The Official DVSA Theory Test Kit app is available to download from Apple, Google Play and Amazon, and is priced at £4.99.

If you would like to know more, please contact us today.

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