Volvo is one of the strongest brand names in the automotive world and it represents the premium segment within Ford Motor Company.

Williams Lea conducted a process of due diligence on the VCUK marketing print spend. The key criteria in outsourcing print management was to offer consistent brand values across all printed media, cost reduction and to formalise a business-wide colour management process.

 
Solution
A dedicated account team is based at VCUK's head office in Marlow, with scope to support the three distinct business areas and to liaise closely with the client's creative agencies. This ensures consistency across all printed collateral as well as significant cost reductions.

Results

• 22% savings on bought-in costs in year one with continued savings in years two & three
• Close working relationship with VCUK’s approved agencies, increased expertise at point of purchase, accelerated response times and elimination of design and/or print faults at concept stage
• Access to central pool of technical and product specialists

       

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