Abbey National is the UK’s sixth largest bank, by assets. Following Abbey’s rebrand in 2003, Williams Lea was selected to fulfil a five year contract to re-engineer its procurement and supply chain processes for print across a network of some 700 branches. This contract, valued at £150M, followed an extensive review of the marketplace, competitive tendering process and exhaustive due diligence.

Results

• Continually met and exceeded year on year savings targets
• More responsive supply chain
• Pro-active consultation approach to marketing services
• Quicker time to market for higher quality customer communications
• More foresight into the practicalities of creative ideas for campaigns
• More effective customer messaging
• A long-term partner who provides a scaleable solution for Abbey National

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