Weekly round-up of news and views from within our industry, week commencing 09 January 2012 

Global Healthcare BPO market worth $330billion by 2016
"Healthcare BPO Market - Payer (Claims processing), Provider (Medical Billing & Coding) and Pharmaceutical (Clinical trial & Contract manufacturing) Outsourcing - Global analysis & Forecasts (2011-2016)" analyzes and studies the major market drivers, restraints, and opportunities in regions such as U.S., Eastern Europe, Asia, and Rest of the world.
http://www.globalservicesmedia.com/News/Home/Global-Healthcare-BPO-Market-worth-$330B--by-2016/21/27/0/GS1201068810384

Mobile-owning consumers prefer SMS-based promotions over mobile web
Mobile-owning consumers in the UK, Germany and France prefer receiving promotions through SMS as opposed to other mobile web.
http://www.thedrum.co.uk/news/2012/01/05/mobile-owning-consumers-prefer-sms-based-promotions-over-mobile-web

Tablets to drive ecommerce in 2012
Tablets will drive the bulk of ecommerce activity this year with purchases made on devices like the iPad set to equal those from smartphones in 2012 according to research.
http://www.nma.co.uk/news/tablets-to-drive-ecommerce-in-2012/3033044.article

Insurers use of direct mail sees double-digit decline
Direct mail volume to consumers from life, health and property and casualty insurers declined 11 percent in the third quarter of 2011 compared to the same quarter of 2010.
http://www.piworld.com/article/insurers-use-printed-direct-mail-sees-double-digit-decline-mintel-reports/1

Shopping centres track customers with mobile technology
Britain's largest shopping centre owners are all understood to have installed technology that tracks the movement of customers using their mobile phones.
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/8995867/Shopping-centres-track-customers-with-mobile-technology.html