Williams Lea is proud to announce that it has become the first private sector organisation in the UK to have its ability to deliver PAS2020 compliant direct marketing solutions certified by the British Standards Institution. Williams Lea was presented with its accreditation certificate on 2 February 2010 by Rob Wallis, Managing Director, British Standards Institution.

For Williams Lea’s clients this provides clear benefits, not least the assurance that a PAS2020 compliant direct marketing solution will be delivered. This solution is now guaranteed to include:
■ Direct mail products are designed for recyclability
■ Only printers certified to the international environmental standard ISO 14001 will be used
■ Specification of papers with recycled content or with wood fibre from certified sources

Achievement of PAS2020 by clients brings a range of benefits and in particular:
■ Demonstrates their responsible use of direct marketing to their end customers
■ Provides easy access to the Sustainable Mail and Responsible Mail postal discount schemes

Colin McDougall, Head of Distribution at Sun Life Direct says: “We are one of the UK’s largest users of direct mail and Williams Lea’s achievement of PAS2020 certification has not only helped us to drive innovation within our direct marketing operations but ensured they have become more environmentally focused”.