O2 is one of the world’s leading mobile telecommunications brand names and one of the top four network providers in the UK.

Customer communications and print, particularly outsourced print management, were identified by O2 as a key area for reducing waste and environmental footprint.

The organisation wanted to shift to using recycled content for marketing materials. Williams Lea was already engaged with O2  to run a multi-million pound contract encompassing above the line collateral.

Results
Williams Lea was able to deliver beyond the objectives set by O2 at the outset of the contract:

• Identified and sourced 50% recycled content paper at a range of weights which had better visual print quality than product previously used
• Recycled paper was at a cost parity with incumbent stock
• Diverted in excess of 1,500 tonnes of paper per annum from landfill into new products

    

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