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Williams Lea Hong Kong receives ‘Caring Company’ status for a second year

 

 
 
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Engaging your customers

The digital age has presented marketers with a vastly expanded choice of marketing channels. In order to drive customer acquisition whilst reducing churn, it is key that organisations can communicate with individuals through their preferred channel.
 
 
 
 
 

A research report published by digital marketing firm EPiServer has found that just one in ten of UK businesses are measuring their ROI in social media – despite continued growth in the sector.

 
 
 
 

The first stage of a study recently conducted by Nielsen, a leading global information and measurement company, and RAPP Germany investigated the advertising effectiveness of mailing techniques.

 
 
 
 

Branches and the Internet still provide customers with a more positive banking experience than mobile phones but the nascent channel is catching up fast.