News

Williams Lea acquires Tag - Click here to view the press announcement

 

 
 
Quick links

Meet our people

Engaging your customers
 

Engaging your customers

The digital age has presented marketers with a vastly expanded choice of marketing channels. In order to drive customer acquisition whilst reducing churn, it is key that organisations can communicate with individuals through their preferred channel.
 
 
 
 
 

In the big business that comprises BPO, KPO and LPO, adding to the alphabet soup these days is ‘MPO', which stands for marketing processing outsourcing.

 
 
 
 

Britain's largest shopping centre owners are all understood to have installed technology that tracks the movement of customers using their mobile phones.

 
 
 
 

Tablets will drive the bulk of ecommerce activity this year with purchases made on devices like the iPad set to equal those from smartphones in 2012 according to research.